We are excited to announce our partnership with DoJiggy, a leading provider of online event management and fundraising solutions for nonprofits and community organizations.

Nonprofits who utilize DoJiggy for event management and online fundraising can now direct supporters and donors  to an online GoodThreads’ store that features organization and/or event merchandise and allows individuals to personalize the goods to tell their personal cause stories. A portion of each sale goes to the nonprofit as a donation.

In order to demonstrate how a GoodThreads’ store works and show how its nonprofit clients can benefit from turning event merchandise into a fundraising strategy, DoJiggy set up its own sample store. We’re especially fond of the “Do You DoJiggy?” design. And we’re proud to say that, here at GoodThreads, “We DoJiggy!”

To learn more about our partnership, check out the full press release at: http://www.prweb.com/releases/2012/1/prweb9070757.htm.

Causecast provides hundreds of organizations with the tools to inspire, engage and activate their supporters. Causecast worked with the United Way of Greater Los Angeles on their 5th Annual HomeWalk to end homelessesness and 5K run in downtown Los Angeles. The Causecast team came to GoodThreads looking for team t-shirts, and we were more than happy to oblige. The Causecast team proudly wore those tees in the HomeWalk, as you can see in the photos below. It turns out that the Causecast HomeWalk team included a few babies. We could’ve totally made those kids look awesome in custom Causecast infant wear…

About the event:

Los Angeles Lakers star Kobe Bryant, the event’s Honorary Chair, kicked off the event that featured approximately 10,000 participants. With over 51,000 homeless men and women in Los Angeles County, nearly one-quarter of which are chronically homeless, United Way and its partners are working to drive community awareness and action as part of its year-round campaign to prevent and end homelessness. Over the past 4 years, HomeWalk has mobilized 18,000 walkers, raised $1.7 million and moved 9,000 people into permanent housing.

We look forward to working with Causecast on many other projects in the future!

“EVEREST SHMEVEREST” is what the Los Angeles Cystic Fibrosis Foundation’s participants chanted as they defied gravity in the Second Annual Stair Climb for Life to raise money for the cause. Participants tackled 49 stories to the top of the Figueroa at Wilshire Skyscraper in downtown Los Angeles on December 3, 2011. This is the first year that GoodThreads customized t-shirts were available for individuals and teams to share their stories, and we loved the personalized stories on the tees that we saw.

Amanda’s Team created their own tees to tell their story of supporting thier sister, daughter, and fiance. (View all three photos on Flickr.)

Amanda and her mother Jocelyn look GREAT in their Amanda’s Ascenders custom tees.

 This participant is thrilled to be defying grafity for her friend Nicole.

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Your supporters care passionately about your mission. What if supporters could tell their personal cause stories with event t-shirts and merchandise while also contributing to your fundraising goals?

You can turn t-shirts and other merchandise into income.

We’re thrilled to team up with FirstGiving to present our first webinar on Thursday, December 1, 2011 at 1pm EST/11am PST. Andrew Urban, our Director of Business Development at GoodThreads, and Carolyn Edrington of Melanoma Research Foundation will talk about new tools available to turn the expense of event merchandise into a source of fundraising income.

Event merchandise no longer needs to be an unwelcome expense and a logistical nightmare. There are fabulous new tools in the marketplace that make it possible to use event merchandise to increase organizational awareness, build your brand, create community, and generate donations. We’ll look at easy ways to solve the logistical and financial headaches traditionally associated with selling event apparel and other merchandise – such as bearing costs upfront – and take your merchandise to a new level of sophistication and personalization.

Register today!

What makes an iconic image? In today’s Wall Street Journal, author Chris Kemp writes about what we can learn from mega-successful images. (Think iconic Coca-Cola logo, or the commercialized image of Che Guevara.) Kemp reviewed representative images from art, politics, the commercial world and science that have achieved the highest level of iconic status and wondered: Is there a magic formula for branders?

In his book, Christ to Coke, How Images Became Icon, Kemp identifies 11 different types of iconic images. Though there is no “magic formula” Kemp offers brands that want to create their own iconic images, he walks through the characteristics of iconic imagery, and what is - and is not - considered iconic. According to Kemp,

Iconic images transcend time, place and even original function.

At GoodThreads, we know that shirts tell stories. How can you use powerful (dare we say iconic?) imagery to tell your story at a glance? We’d love to know what you’re thinking about and see those images!